Elite Flora Ltd
Last updated: Jan 2026
This Privacy Policy explains how Elite Flora Ltd (“Elite Flora”, “we”, “us”, or “our”) collects, uses, stores, and protects your personal data when you visit eliteflora.co.uk, place an order, create an account, or otherwise interact with us.
This policy applies to all website visitors, customers, and recipients of our products.
1. Who we are
Elite Flora Ltd is the data controller responsible for your personal data under UK data protection laws.
Company name: Elite Flora Ltd
Website: eliteflora.co.uk
Email: hello@eliteflora.co.uk
When this policy refers to “we”, “us”, or “our”, it means Elite Flora Ltd.
2. Personal data we collect
We collect personal data directly from you and automatically when you use our website.
2.1 Information you provide to us
This includes:
- Identity & contact details Name, billing address, delivery address, email address, phone number
- Order & transaction details Products purchased, order numbers, delivery instructions, gift messages
- Account information Username, password (encrypted), saved addresses, order history
- Payment information Payments are processed securely by third-party payment providers. We do not store full card details.
- Customer communications Messages sent via contact forms, email, or customer support
2.2 Information we collect automatically
When you visit our website, we may collect:
- IP address
- Browser type and device information
- Pages visited and time spent on the site
- Referral source (how you arrived at our site)
This data is collected using cookies and similar technologies. For details, see our Cookie Statement.
2.3 Information about gift recipients
If you place an order for delivery to someone else, we collect the recipient’s:
- Name
- Delivery address
- Optional gift message
This information is used only to deliver the order.
3. How we use your personal data
We process your personal data based on one or more lawful grounds under UK GDPR.
3.1 Performance of a contract
We use your data to:
- Process and fulfil orders
- Deliver flowers and gifts
- Manage payments and refunds
- Provide customer support
- Send order and delivery updates
3.2 Legal obligations
We may process your data to:
- Comply with tax and accounting laws
- Prevent fraud and misuse
- Respond to lawful requests from authorities
3.3 Legitimate interests
Where it does not override your rights, we may use your data to:
- Improve website functionality and user experience
- Monitor site security and prevent fraud
- Analyse purchasing trends and performance
- Manage customer relationships
3.4 Consent
With your consent, we may:
- Send marketing emails or promotional offers
- Display personalised advertising
- Use analytics and marketing cookies
You can withdraw consent at any time.
4. Marketing communications
You will only receive marketing communications from us if:
- You have opted in, or
- It is otherwise permitted by law
You can unsubscribe at any time using the link in our emails or by contacting us.
We do not sell your personal data to third parties.
5. Sharing your personal data
We may share your data with trusted third parties only where necessary, including:
- Payment providers (e.g. Stripe, Klarna)
- Delivery partners (e.g. courier services)
- Website and hosting providers
- Analytics and marketing providers (only with consent)
All service providers are contractually required to protect your data and use it only for specified purposes.
6. International data transfers
Some service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:
- UK adequacy regulations
- Standard contractual clauses
7. Data retention
We retain personal data only as long as necessary for:
- Fulfilling orders
- Legal and tax obligations
- Legitimate business purposes
When data is no longer required, it is securely deleted or anonymised.
8. Your rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise your rights, contact us using the details below.
9. Security
We use appropriate technical and organisational measures to protect your personal data, including:
- Secure servers
- Encryption
- Access controls
However, no system is 100% secure, and we cannot guarantee absolute security.
10. Children’s privacy
Our website is not intended for children, and we do not knowingly collect personal data from children.
11. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.
12. Contact us
If you have questions about this Privacy Policy or how we handle your data, contact us at:
Elite Flora Ltd
Email: hello@eliteflora.co.uk
Website: eliteflora.co.uk